GPSR on Allegro – Add Manufacturer Data from WooCommerce

5 November 20265 min readSelling on Allegro

In short: GPSR is the EU General Product Safety Regulation. Since 13 December 2024, every distance-selling listing in the EU – including offers on Allegro – must show who the manufacturer is, who is responsible for the product in the EU (when the manufacturer is outside the EU) and any safety information. Allegro rejects new offers without this data. Instead of adding it offer by offer in Allegro’s panel, you can keep it in WooCommerce – once for all products, with exceptions where needed – and send it with every listing.

What is GPSR and who does it apply to?

GPSR (Regulation (EU) 2023/988) replaced the earlier General Product Safety Directive. It covers consumer products sold in the EU, both in physical shops and online. In practice it applies to almost every Allegro seller: clothing, home goods, toys, electronics, cosmetics and many more categories.

It applies whether you are based in Poland or elsewhere – if you sell to EU consumers, the listing must carry the data.

What GPSR data an Allegro listing needs

Data	What to enter	When
Manufacturer	Company name, address, country, email or contact form	Always
EU responsible person	Importer or authorised representative in the EU	When the manufacturer is outside the EU
Safety information	Warnings, safe use, age limits	When the product needs it
Product identification	Model, batch number, label image	Where applicable

Manufacturer – including when you make the product yourself

If you make the products yourself (own brand, handmade), you are the manufacturer and enter your own company.

EU responsible person

If your goods come from outside the EU – for example from China – and the manufacturer has no EU establishment, the listing must name an economic operator in the EU, usually the importer. If the manufacturer is in the EU, this field usually stays empty.

Safety information

A short text: warnings, instructions for safe use, age limits. One text often fits a whole product group, and only some products need their own (candles, toys, cosmetics).

Products placed on the market before 13 December 2024

Some obligations don’t apply to goods placed on the EU market before 13 December 2024. Allegro lets you mark this per offer. Use it only when you are sure all stock in that offer predates that date – new deliveries of the same product don’t qualify.

Why adding GPSR data in Allegro’s panel is slow

In Allegro’s panel, manufacturers and responsible persons are created as separate records and then assigned to each offer. With hundreds of offers and several manufacturers, that is hours of clicking – and every new offer needs the same step again.

It is far easier to keep GPSR data in the store and send it automatically with each listing.

How to add GPSR data from WooCommerce

WooCommerce Allegro by wpAsist adds GPSR data to every offer it sends to Allegro.

Step 1: switch on GPSR data and enter the manufacturer

In the product safety settings switch on adding GPSR data to offers, then enter the manufacturer’s name, address, country and email or contact form address. Switch on the “placed on the market before 13.12.2024” option only if it applies to all your stock.

GPSR: switches and manufacturer details that go into every Allegro listing.

Step 2: add the EU responsible person and safety text

Fill in the EU responsible person when the manufacturer is outside the EU, and enter a default safety text that goes to all offers.

EU responsible person (for non-EU manufacturers) and the default safety text for all listings.

Step 3: exceptions for single products

In the product’s Allegro tab you can enter a custom safety text and mark that the product was placed on the market before 13.12.2024.

When the first offer is sent, the plugin creates the manufacturer and responsible person records on Allegro for you – no manual setup in Allegro’s panel.

Things to watch

The data must be accurate. GPSR is a legal requirement, and market surveillance authorities can act on missing or wrong data.
Several manufacturers. If you resell goods from different brands, make sure each listing shows the right manufacturer.
Email or contact form. At least one electronic contact for the manufacturer is required.
Missing GPSR data is a common reason for rejected offers on Allegro.

Frequently asked questions

Is GPSR data mandatory on Allegro?

Yes, for new offers of consumer products. Allegro rejects offers without manufacturer data and, where required, the EU responsible person.

What if I make the products myself?

Enter your own company as the manufacturer. If you are based in the EU, you don’t need a separate responsible person.

Who is the EU responsible person?

An economic operator established in the EU who is responsible for a product made by a non-EU manufacturer – usually the importer or an authorised representative.

Can different products have different safety information?

Yes. A default text goes to all offers, and individual products can have their own.

Does GPSR apply to my own web store too?

Yes. It applies to all distance sales to EU consumers, not just Allegro.

WooCommerce Allegro integration by wpAsist

List simple and variable products, sync stock and prices, get Allegro orders into WooCommerce, convert prices from your store currency and sell on allegro.cz, .sk and .hu – all from your WordPress admin.

See the plugin Setup guide

← All posts

How to Add GPSR Data to Allegro Listings from WooCommerce?

What is GPSR and who does it apply to?

What GPSR data an Allegro listing needs