Autoresponder – Follow-up Emails & Newsletter for WooCommerce

The customer bought. Now what?

After an order, the customer usually hears nothing from the shop – until the next promotion, which goes to everyone the same way. Yet this is the best moment to say thank you, help with the product, ask for a review and suggest something that really fits the purchase. The Autoresponder does it for you: it sends planned post-purchase e-mails to the customers who bought from a given category, product or tag – and shows how many orders it brings.

One newsletter for everyone does not work

A customer who bought a coffee machine gets the same e-mails as one who bought tea. Add the manual work of tracking who should get what and when, and no idea whether anyone clicked at all. External mailing services charge every month and still do not know what exactly the customer bought in your shop.

A post-purchase autoresponder – right in WooCommerce:

Customer groups by what they bought

Create as many groups as you need and assign categories (subcategories included), products and tags to them. A customer joins a group with the first matching order; one customer can be in several groups. Customers from past orders are added with one click – without sending them the series.

Example: a coffee shop – group “Coffee” (beans and ground coffee), group “Coffee machines” (espresso machines), group “Gift sets” (tag “gift”).

Rules like in a real autoresponder

For every group you decide who belongs to it: customer role (e.g. wholesale only, or guests only), new or returning customer, order total from–to, country, payment method, order language. And how often the series goes out: after every order, only once per customer, or at most once every X days (e.g. once a year). You decide what happens with a new order during a running series and which groups exclude each other.

Example: a customer buys coffee every week, but gets the “Coffee” series at most once a year. Coffee machine buyers get only the machine series – not the coffee e-mails on top of it.

Up to 7 e-mails in a series, X days after the order

For every group you build a series: which e-mail, how many days after the status (usually “Completed”) or after the previous e-mail. Cancelled, refunded and failed orders stop their series by themselves.

Example: after 2 days “Thank you + how to brew”, 7 days later “Do you like it? Write a review”, 14 days later “Time for more coffee – 10% off” with a coupon valid for 7 days.

An editor with products, a coupon and 4 ready templates

Write in the standard WordPress editor. With one click insert products chosen for each customer when the e-mail is sent: from the same category as the purchase, with the same tags, related, upsells, cross-sells, bestsellers, new, on sale, products of the group, bestsellers of the shop, chosen products or a chosen category – products already bought are skipped. Plus a unique single-use discount code for every customer, a button and variables (first name, order number, purchased products, review link). Start from one of 4 templates: new products, promotion with a discount code, thank you with a review request, tips. The preview next to the editor updates by itself while you type, with the data of a real order.

Newsletter to chosen groups – now or at a set time

Choose groups (or all customers), see the number of recipients, write the e-mail and send it right away or schedule it for a date and time. Every person gets one e-mail, even when in several groups. The sending can be stopped at any moment.

Example: Black Friday – groups “Coffee” and “Coffee machines”, the discount code template, products on sale from the categories the customer bought from, sent on Friday at 7:00.

Statistics: opens, clicks, orders and revenue

For every group, every e-mail of a series and every newsletter you see: sent, opened, clicked, orders and revenue from e-mails. Click an e-mail to see what customers click – which products, pages, the review link – how many times and by how many people, and who opened, clicked and ordered. Links go through your own domain, and bots and link previews are not counted.

Example: step 3 with the coupon has the lowest open rate but brings the most orders – you change only its subject and see whether it helped.

Safe sending and GDPR

E-mails go out in the background in batches (e.g. 20 per minute), with a retry on errors – the shop does not slow down and the mail server is not overloaded. Every e-mail uses the WooCommerce e-mail template and has an unsubscribe link and the one-click unsubscribe header for mail apps. A consent checkbox at checkout (classic and block), sending only to customers with consent, export and erasure with the WordPress privacy tools. Compatible with HPOS, WPML and Polylang – products in the e-mail in the language of the order. We recommend an SMTP plugin (e.g. Easy WP SMTP or FluentSMTP).

Up and running in a quarter of an hour

Upload the ZIP, activate the licence, create a group, choose a template and build the series. Every tab of the plugin has a “How it works – with an example” box, and the full step-by-step guide is in the documentation. The plugin panel is available in English and Polish.

Free or Pro? Try it on real customers

Download the full version for free and you have 7 days to send the first series and see the statistics. If it is the right fit, switch to Pro with one click, without setting anything up again.

The Pro version is a one-year licence: updates from the WordPress dashboard, full support and every feature without limits – no fees per contact or per e-mail sent. Even if the licence expires, your groups, e-mails, customers and statistics stay safe in your shop.